About

Thirtypointfour is a small design agency based on the Mid North Coast of Australia

Established in 2004, Thirtypointfour has over 20 years experience designing branding, marketing and websites for 100’s of clients across Australia and beyond.

Check out what services I offer

See all the creative services we offer our clients

Introducing Mark Carpenter, Owner & Creative Director

Mark trained as a designer in the UK before joining one of the countries leading exhibition design and marketing agencies. Working across Europe with clients such as IBM, AT&T, Sony and Panasonic kickstarted a 35 year career in the design industry.

Mark has also travelled extensively, leading group expeditions to many remote destinations including the Sahara, Amazon Delta, Nepal, Middle East and Southern Africa.

Today Mark lives on the Coffs Coast with his family and when not working on websites he’s usually working trackside at mountain bike events across the country.

Why my clients like what I do

  • I always go that extra mile
  • I have decades of “lived” experience in the tourism, retail and adventure sports sectors
  • I am multidisciplinary
  • Everything is custom designed & developed just for you
  • All work is done in-house by me so can I provide expert strategic advice on every aspect of your project helping you make the right decisions for your business
  • I don’t try and sell you things you don’t need!
  • I upload and format all your websites content so your site is ready to go as soon as you are
  • I provide ongoing support to help you develop your business

Image shows Martin & Juliane from Rocky Trail Destination launching their Mogo Mountain Bike Trail signage

How I Work With Clients

STEP ONE

Discovery

  • Kickstart meeting to get to know each other
  • Deep dive into what you do and who your customers are
  • We create a detailed project proposal & updated cost estimate if things have changed

STEP TWO

Strategy

  • Map out strategic direction for project
  • Create content plan
  • Begin content creation ready for stage three

STEP THREE

Branding

  • The Concept stage is where we put together 2-3 draft concepts for you to review
  • We take one of the preferred options and work that up into a final draft brand
  • Creates all the assets ready for you to apply to any medium

STEP FOUR

Wireframe

  • Setup website development account
  • Live wireframe layout and structure directly into website
  • Develop custom functionality
  • Test and refine

STEP FIVE

Design Implementation

  • Develop design style guide
  • Apply project branding & style guide to wireframe
  • Iterate desig

STEP SIX

Format Content

  • Upload launch content
  • Format launch content using project design direction
  • Train content managers

STEP SEVEN

Launch

  • Proof all content ready for launch
  • Receive sign off to go live
  • Launch project
  • Monitor and update as required

STEP EIGHT

Monitor & Maintain

  • Update site content
  • Appraise and iterate site based on analytics & feedback
  • Update WordPress core, themes and plugins
  • Monitor security and react as required

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