If you’re in the tourism industry, your ATDW (Australian Tourism Data Warehouse) listing is a crucial tool for reaching potential customers. With the right approach, your listing can help you stand out in a competitive market, drive more traffic to your business, and ultimately increase your bookings.
Based on our experience at Thirtypointfour, here are some actionable tips to help you optimise your ATDW listing.
1. Ensure Your Information is Up-to-Date
One of the simplest yet most important steps you can take is to regularly update your listing. Ensure that your business details, contact information, and offerings are accurate and current. An outdated listing can lead to missed opportunities and frustrated customers. Set a reminder to review and update your listing every quarter, or whenever there’s a significant change in your business.
2. Craft a Compelling Description
Your business description is the first thing potential customers will read, so make it count. Focus on what makes your business unique and appealing. Highlight key features, experiences, or services that set you apart from competitors.
Remember your listing appears alongside your direct competitors so make sure your listing is the one they click!
3. Use High-Quality Images
Images are a powerful tool in attracting customers. Invest in professional photography to showcase your business, whether it’s your accommodation, attraction, or tour. High-resolution images that capture the essence of your offering can make a significant difference in attracting potential customers. Include a mix of images that highlight different aspects of your business, including season changes, scenic views and unique guest experiences.
Always upload a minimum of 3 images and make sure the hero image “sums up” your business as some websites on display 1 image.
4. Leverage Keywords Effectively
Search engine optimisation (SEO) isn’t just for websites—it’s essential for your ATDW listing too. Incorporate relevant keywords that potential customers might use when searching for businesses like yours. Think about what terms are popular in your industry, such as “eco-friendly accommodation,” “family-friendly activities,” or “gourmet dining experiences.” This will help your listing rank higher in search results, making it easier for customers to find you.
5. Monitor Your Listing’s Performance
Finally, keep an eye on how your ATDW listing is performing. Use the available analytics tools to track views, clicks, and other key metrics. This data can provide valuable insights into what’s working and where there’s room for improvement. Regularly assess your performance and be ready to tweak your listing to better meet customer needs and trends.
6. Make sure your website & socials stack up!
There is no point in driving people to your website or social media if they are out of date and its difficult to book!
Conclusion
Optimising your ATDW listing is an ongoing process, but the effort is well worth it. By keeping your information current, using high-quality images, leveraging keywords, and incorporating social proof, you can ensure your listing stands out in a crowded market.
At Thirtypointfour, we’ve seen firsthand the difference that a well-optimized ATDW listing can make, and we’re confident that these tips will help you achieve similar success.
Ready to get started? Book one of our ATDW Discovery Sessions today, and let us guide you through the process of launching an ATDW powered website. Whether you’re new to the platform or looking to enhance your existing profile, I can help you unlock the full potential of ATDW for your business. Don’t miss out on the opportunity to boost your online visibility and drive more traffic to your offerings—contact us now to secure your session!